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GOODARTSY

Creative Strategy. Direction. Generative AI.

AI CREATIVE
PRODUCTION
STUDIO.

GOODARTSY creates films, campaign imagery and scalable content systems for brands, companies and agencies. Produced generatively, traditionally or as a hybrid.

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Selected work

Recent productions.

A curated selection of client work, conceptual studies and visual experiments. Confidential productions we share — where possible — in direct conversation.

Beauty Campaign Study

Independent Concept · 2026

Campaign study on consistent characters and light worlds for beauty brands.

Automotive Motion

R&D Study · 2025

R&D sequence on motion, reflection and material behaviour in generative video.

Product Worlds

Visual Exploration · 2025

Visual study on embedding real products in generative environments.

Heritage Motion

Visual Exploration · 2024

Cinematic study on memory, archive footage and generative reconstruction.

Hybrid Film Experiment

R&D Study · 2024

R&D on seamless transitions between live action and generative sequences within one film.

All work

Vertical & UGC

Vertical formats, produced like campaigns.

9:16 reels, UGC ads and social-first content — with direction, visual language and consistency at campaign level. Formats that hold up in the feed while staying on brand.

  • 01Serialised 9:16 formats with a recognisable signature
  • 02UGC look, produced generatively or hybrid
  • 03Language, market and platform adaptations
UGC · Reels · Social

Position

The idea comes first. Not the tool.

We approach every production through strategy, direction and visual communication. Only then do we determine which parts should be created generatively, traditionally or as a hybrid. The result is work built around the brand, the story and the intended use, rather than technology for technology's sake.

Services

Seven focused production disciplines.

From AI commercials and scalable content systems to workshops for marketing and creative teams.

01

AI Commercial Production

AI Commercials and Campaign Films

Advertising that works as communication — not as a tech demo.

commercial
02

AI Video Production

AI Video Production

Video with a signature, consistency and production reliability.

video
03

AI Photoshoots

AI Photoshoots

Imagery with art direction — beyond stock and generic prompts.

photo
04

AI Product Photography

AI Product Photography

Product images that match the product — not just the AI.

product
05

Scalable AI Content

Scalable AI Content

Content systems with a signature — not conveyor-belt material.

content
06

AI Production for Agencies

AI Production for Agencies

Discreet, specialised generative AI production — in the background or as co-production.

agencies
07

Generative AI Workshop

Generative AI Workshops

From practice, not tool demos. From direction, strategy and production.

workshops

Approach

Generative, traditional or hybrid.

Not every idea gets better because it is fully AI-generated. GOODARTSY connects generative image and video production seamlessly with film, photography, 3D, animation, VFX, design and handcrafted assets. Each method is used where it creates the most value for the story and the outcome.

  1. 01Idea
  2. 02Creative Direction
  3. 03Production Design
  4. 04Generative / Live Action / Photography / 3D / VFX
  5. 05Postproduction
  6. 06Delivery

For agencies

Specialised AI production for agencies.

You own the brief, the idea and the client relationship. We extend your team with specialised generative AI production, look development, feasibility review and execution. In the background, as a production partner, or as a visible co-production.

Learn about agency collaborations

Workshops

Understand, evaluate and creatively apply generative AI.

Our workshops combine creative strategy, film direction and hands-on generative AI production. They are built for marketing teams, agencies, creative departments and decision-makers who want to move beyond tool demos and judge, in depth, what generative AI can actually contribute to their communication and production.

Explore workshops

Process

From the brief to final delivery.

Six stages in which strategic thinking, direction and production turn into work that holds up in the real market.

  1. 01

    Brief and objectives

    We clarify the communicative task, the audience and the criteria for success.

  2. 02

    Idea and feasibility

    Develop creative direction, evaluate technical feasibility, define production paths.

  3. 03

    Look development

    Establish a reliable visual language, characters, environments and imagery.

  4. 04

    Production

    Generative, traditional or hybrid execution — led by direction and art direction.

  5. 05

    Postproduction

    Editing, compositing, VFX, sound design, grading, final polish.

  6. 06

    Adaptation and delivery

    Format variants, languages, channels, campaign versions.

Studio

A permanent core team of strategy, direction and production.

GOODARTSY is a permanent core team of strategy, direction and production. Each project is expanded with an international network of specialist artists and production partners.

Mahyar Goudarzi

Creative Director & GenAI Expert

Mahyar Goudarzi

Trained film director, graduate of the Filmakademie Baden-Württemberg, and nominated for a Student Academy Award. For more than 16 years, Mahyar has worked at the intersection of storytelling, advertising, directing and visual communication. Today, he combines this filmmaking foundation with creative strategy and generative AI. Because new technology alone does not create great communication: what matters is still the idea, the narrative, the emotion and a distinctive visual language.

Marcello Bartolotta

Art Direction & AI Photoshoots

Marcello Bartolotta

Marketing graduate and photographer with more than 20 years of experience across portrait, architecture, product and lifestyle photography, as well as television productions and advertising. Marcello combines a trained photographic eye for light, composition and people with art direction and generative AI. The result is not generic AI imagery, but precisely crafted visual worlds with character, credibility and a distinct photographic signature.

Moritz Henne

Creative Production & Postproduction Expert

Moritz Henne

Trained at the Filmakademie Baden-Württemberg with a focus on editing, Moritz brings more than 15 years of experience across advertising, documentary film, mixed media and hybrid formats. As Creative Production Lead, he oversees the entire post-production process, bringing together live-action footage, traditional post-production and generative assets into one coherent visual language. His expertise lies where different worlds meet: in editing, rhythm, compositing and the seamless integration of real-world and AI-generated elements.

Insights

Perspectives on direction, production and generative AI.

ai video production for brands

AI Production

AI Video Production in 2026: What Brands Can Really Create With Generative AI Today

Generative AI has fundamentally changed video production within just a few years. But there is still a world of difference between an impressive AI clip and a professional campaign.

ai campaigns

Campaigns

AI in Advertising 2026: 12 Current Campaigns and What Brands Can Learn From Them

From Super Bowl commercials to digital models, generative AI has firmly entered mainstream advertising in 2026. But while some brands use AI to unlock genuinely new creative possibilities, others face massive backlash.

wie erscheint man bei chatgpt

SEO

How to Get Visible in ChatGPT, Gemini & Google AI: GEO and AI Search for Businesses in 2026

People no longer search exclusively through traditional Google results. They ask ChatGPT for advice, compare providers in Gemini and receive answers directly through Google AI Overviews and AI Mode.

Contact

Tell us what you're planning.

We'll assess the idea, the right production approach and the most useful next step.

Start a project