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GOODARTSY

Studio

Strategy, direction and production for a new generation of visual communication.

GOODARTSY is neither a conventional film production nor a generic AI service. We are a small, senior team that treats generative AI as a production discipline — with all the craft, judgement and rigour that implies.

Mahyar Goudarzi

Founder

Mahyar Goudarzi

Creative Director & GenAI Expert

Trained film director, graduate of the Filmakademie Baden-Württemberg, and nominated for a Student Academy Award. For more than 16 years, Mahyar has worked at the intersection of storytelling, advertising, directing and visual communication. Today, he combines this filmmaking foundation with creative strategy and generative AI. Because new technology alone does not create great communication: what matters is still the idea, the narrative, the emotion and a distinctive visual language.

Core team

A permanent three-person core team, extended per project.

Mahyar Goudarzi

Creative Director & GenAI Expert

Mahyar Goudarzi

Trained film director, graduate of the Filmakademie Baden-Württemberg, and nominated for a Student Academy Award. For more than 16 years, Mahyar has worked at the intersection of storytelling, advertising, directing and visual communication. Today, he combines this filmmaking foundation with creative strategy and generative AI. Because new technology alone does not create great communication: what matters is still the idea, the narrative, the emotion and a distinctive visual language.

Marcello Bartolotta

Art Direction & AI Photoshoots

Marcello Bartolotta

Marketing graduate and photographer with more than 20 years of experience across portrait, architecture, product and lifestyle photography, as well as television productions and advertising. Marcello combines a trained photographic eye for light, composition and people with art direction and generative AI. The result is not generic AI imagery, but precisely crafted visual worlds with character, credibility and a distinct photographic signature.

Moritz Henne

Creative Production & Postproduction Expert

Moritz Henne

Trained at the Filmakademie Baden-Württemberg with a focus on editing, Moritz brings more than 15 years of experience across advertising, documentary film, mixed media and hybrid formats. As Creative Production Lead, he oversees the entire post-production process, bringing together live-action footage, traditional post-production and generative assets into one coherent visual language. His expertise lies where different worlds meet: in editing, rhythm, compositing and the seamless integration of real-world and AI-generated elements.

Network

International specialist network.

Each project is expanded with top specialists in film, photography, animation, VFX, CGI, 3D, sound, music, editing, compositing, design, generative AI and creative technology.

Work with us.

Start a project