Insights
Perspectives on direction, production and generative AI.
Editorial pieces on AI production, hybrid workflows, agency collaboration and craft — from our own practice.
ai video production for brands
AI Production
AI Video Production in 2026: What Brands Can Really Create With Generative AI Today
Generative AI has fundamentally changed video production within just a few years. But there is still a world of difference between an impressive AI clip and a professional campaign.
ai campaigns
Campaigns
AI in Advertising 2026: 12 Current Campaigns and What Brands Can Learn From Them
From Super Bowl commercials to digital models, generative AI has firmly entered mainstream advertising in 2026. But while some brands use AI to unlock genuinely new creative possibilities, others face massive backlash.
wie erscheint man bei chatgpt
SEO
How to Get Visible in ChatGPT, Gemini & Google AI: GEO and AI Search for Businesses in 2026
People no longer search exclusively through traditional Google results. They ask ChatGPT for advice, compare providers in Gemini and receive answers directly through Google AI Overviews and AI Mode.