Process
How work becomes work.
A full production process — from brief to final delivery — that treats generative AI as one production discipline among several.
01
Brief and objectives
We clarify the communicative task, the target audience and how we'll measure success.
02
Creative strategy
Positioning, narrative angle and communicative framing shape the direction before any tool is picked.
03
Feasibility
We evaluate what is technically and legally possible — and where a traditional path is stronger.
04
Concept
Idea, storyboard, moodboards, style frames — anchored in brand, story and use.
05
Visual development
Characters, environments, materials and light — established for repeatable consistency.
06
Testing
Test frames and sequences validate look, feasibility and production timing before commitment.
07
Production design
Detailed planning of assets, shots, roles, tools and workflows.
08
Generative production
Guided by direction and art direction — never left to the tool alone.
09
Traditional production
Live action, photography, 3D or animation where they best serve the outcome.
10
Hybrid production
Real footage and generative elements merged with rigorous compositing.
11
Postproduction
Editing, VFX, sound design, grading, final polish.
12
Quality control
Brand fit, legal fit, technical fit — reviewed before delivery.
13
Rights and documentation
Model, prompt, asset and rights chain documented for handover.
14
Delivery
Final masters in every relevant format.
15
Adaptations and versions
Formats, languages, markets, campaign waves.
Credibility
When AI is not the right answer.
Not every idea gets better with generative AI. Sometimes a set, a lens or a real hand crafts the honest image. We say so when it applies — and we recommend traditional production if it serves the project better.