UGC agency
UGC agency for social ads that still look human
Creator content, hybrid production and generated variants — produced for testing, not for the archive.
Overview
UGC works because it feels unpolished — and because it is tested in series. GOODARTSY produces UGC formats along three routes: with real creators, hybrid from real footage plus generative extension, or fully generative for hooks, variants and language versions. The result is not a single video but a set of hooks, edits and formats you can run against each other straight away.
Production routes
Real creators, hybrid or generative
- Creator production: real people, real usage, natural language
- Hybrid: real creator footage with generative environments, products and variants
- Generative: synthetic presenters and scenes for hooks, languages and markets — with disclosure
- Combination: one creator take, many generative derivatives
Testing
Variants instead of one-offs
A single UGC asset is rarely the answer. Each production round delivers several hooks, orders and end cards so performance teams get comparable data instead of an opinion.
- 5–15 hook variants per product or offer
- Cutdowns at 6, 15 and 30 seconds
- Captions and subtitles in several languages
- Static derivatives and thumbnails from the same production
Legal
Rights, consent and disclosure
With real creators we contract usage rights, terms and channels. With generated people we document which parts are synthetic and align disclosure with your team in line with the transparency obligations of the EU AI Act.
Collaboration
How a UGC package is built
Briefing on product, audience and offer, then hook concepts and scripts, production, edit and variants. After the first test round we produce targeted derivatives of the winning hooks.
Vertical
9:16 is not an afterthought here
Hook, framing and captions are built for vertical. One setup produces several hook variants that can be tested against each other directly in the ad account.
Services
Where this work actually happens.
Scalable AI Content
Scalable AI Content
Content systems with a signature — not conveyor-belt material.
content
AI Video Production
AI Video Production
Video with a signature, consistency and production reliability.
video
AI Product Photography
AI Product Photography
Product images that match the product — not just the AI.
product
AI Production for Agencies
AI Production for Agencies
Discreet, specialised generative AI production — in the background or as co-production.
agencies
Selected work
Recent productions.
Beauty Campaign Study — visualisation
Beauty Campaign Study
Independent Concept · 2026Campaign study on consistent characters and light worlds for beauty brands.
Automotive Motion — R&D frame
Automotive Motion
R&D Study · 2025R&D sequence on motion, reflection and material behaviour in generative video.
FAQ
Frequently asked questions
What does a UGC package cost?
Small packages with a few hooks start in the four-figure range. Larger series with several products, languages and ongoing follow-up production sit above that. Because the visual system exists after the first round, follow-up variants are significantly cheaper.
Do you work with real creators or with AI?
Both. Real creators are usually stronger for trust and usage scenes; generative production is faster and cheaper for hook tests, language versions and environment variants. The combination is often the best answer.
Do AI-generated testimonials have to be labelled?
Yes, where people or statements are synthetic. The EU AI Act sets transparency obligations for synthetic content. We document every generative component and supply disclosure wording your legal team can approve.
Can real products be included?
Yes. Products are shot for real or reconstructed from reference material so shape, colour and labelling stay accurate. Generative work applies to the environment, not the product itself.
How many variants make a meaningful test?
For reliable conclusions we recommend at least five hook variants per offer, ideally eight to twelve. The difference sits in the first three seconds — that is where performance is decided.
Do you also run the ads?
No. We are production. Media buying and campaign management stay with your team or your performance agency; we deliver assets to their required specifications.
How quickly do we get the first assets?
Once briefing and script are approved, first versions typically arrive within one to two weeks. Generative derivatives of the winning hooks follow within days.
Does UGC work for B2B?
Yes, with adjusted tone: user voices, process insights and explainer formats work on LinkedIn and in recruiting campaigns much like classic consumer UGC.
Who owns the assets?
Usage rights sit with you within the agreed scope — for the defined channels, markets and terms. For creator content the term follows the individual contract.
Perspectives
More on how we work.
ai video production for brands
AI Production
AI Video Production in 2026: What Brands Can Really Create With Generative AI Today
Generative AI has fundamentally changed video production within just a few years. But there is still a world of difference between an impressive AI clip and a professional campaign.
ai campaigns
Campaigns
AI in Advertising 2026: 12 Current Campaigns and What Brands Can Learn From Them
From Super Bowl commercials to digital models, generative AI has firmly entered mainstream advertising in 2026. But while some brands use AI to unlock genuinely new creative possibilities, others face massive backlash.
Contact
UGC that needs to be tested?
Send us the product, audience and channels — we will propose a production route and a variant package.