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AI Marketing Agency

AI marketing agency for brands that take moving image seriously

Strategy, direction and generative AI in one production — not tool demos without brand logic.

Overview

GOODARTSY is an AI creative production studio based in Mönchengladbach, Germany. We develop and produce commercials, video formats, photography and content series in which generative AI is one tool among several. For marketing teams that means one partner for idea, production and adaptation — from the first outline to the delivered format.

Scope

What we take on for marketing teams

We work along the campaign, not along a tool. Depending on the task we produce fully generatively, hybrid with live-action footage, or conventionally with generative elements in post.

  • Campaign films and commercials for TV, online and social
  • Video formats and series for owned media and recruiting
  • Photography and product imagery without a classic set
  • Scalable content packages with one consistent visual language
  • Format, language and channel adaptations
  • Workshops when the in-house team should use generative AI itself

Who for

Typical clients

  • Marketing and communications teams inside companies
  • Brands with recurring moving-image demand
  • Agencies looking for a production unit for AI-led work
  • Founding teams that need a solid visual language early

Approach

How a collaboration runs

It starts with the communication task: what should the work achieve, where does it run, which formats does it need? Only then do we decide which sequences are generative, hybrid or conventional. Approvals, post-production and adaptations stay inside the same team — no handover losses between creation and production.

FAQ

Frequently asked questions

What does an AI marketing agency actually do differently?

The difference sits in production, not in strategy. Imagery, locations, lighting or variations are partly created in the machine instead of on set. That changes timelines and budget structure, but it replaces neither concept nor direction nor post-production.

Do you also handle media planning or performance marketing?

No. GOODARTSY is a production unit for creative and moving image. We regularly work alongside client-side media and performance teams and deliver assets in the formats their channels need.

How long does a production take?

Single formats are possible within a few weeks; larger campaigns typically run four to ten weeks, depending on scope, number of adaptations and approval cycles.

Can existing brand guidelines be respected?

Yes. Look development and style frames are checked against the existing guidelines before production, so colour, typography and visual language stay consistent.

Do you work with agencies?

Yes, as a production partner in the background. The client relationship stays with the agency; we take on concept execution, generative production and post.

What does an AI commercial production cost?

It depends on scope, number of formats and production depth. Smaller social packages start in the low five figures; larger campaigns with several motifs and adaptations sit above that. After the briefing we name a concrete range before concept work starts.

How are usage rights handled for AI-generated assets?

The usage rights to the delivered assets are yours, in the agreed scope for channels, markets and duration. Models and tools are chosen so commercial use is covered; source material such as product footage or brand assets stays yours.

Do AI-generated contents have to be labelled?

The EU AI Act introduces transparency obligations for synthetic content, especially for realistic depictions of real people. We document which parts of a production were created generatively and align the labelling with your legal or compliance team.

Can real products, models or testimonials be included?

Yes. Real product shots, filmed footage or appearances by real people can be combined with generative sequences. Where people are involved, the necessary consents are clarified before production starts.

Which formats and aspect ratios do you deliver?

By default 16:9, 9:16 and 1:1 plus cutdowns in the required lengths, along with stills from the production. Additional formats for specific placements are covered within the adaptations.

How does a project run from briefing to delivery?

Briefing and goal definition, concept and style frames, approval, production, post-production and adaptations. Approvals sit at defined points so later correction loops stay small.

Which industries and company sizes is this suited to?

The approach makes sense wherever moving image and imagery are needed regularly — beauty, food, fashion, consumer electronics, industry and B2B services. We work with mid-sized companies as well as brand and agency teams.

Contact

Want to outline the task?

Send us the brief, the timeline and a budget range. You get an honest assessment of whether and how we would produce it.